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Claudiu
Office:
SSE 3106
Phone: (619) 594-0209
Email:
cdimofte at mail dot sdsu dot edu

Personal Web Page

 

 

 

 

 

 

 

Claudiu Dimofte, Ph.D.
Associate Professor
Marketing Department

Claudiu Dimofte (Ph.D., University of Washington 2004) researches topics that include implicit consumer cognition (e.g., unconscious processing of brand information), marketing metrics (e.g., scale development and validation), international marketing (e.g., cross-cultural consumer response to global brands), and the interface of marketing with operations and finance (e.g., consumer response to modular products and brand equity effects on stock performance). His research has been published in leading journals including the Journal of Consumer Psychology, the Journal of Consumer Research, Management Science, and the International Journal of Research in Marketing. He serves on the Editorial Board of the Journal of Consumer Psychology and teaches the core marketing course in SDSU’s MBA and EMBA programs.

 

 

 

 

 

 

The information on this page represents that of Claudiu Dimofte and not necessarily that of San Diego State University. Claudiu Dimofte takes full responsibility for the information presented.

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