#SDSUGrad Spotlight: Logan Lacher
During the past year, students at San Diego State University’s Fowler College of Business have faced and met challenges in an unprecedented and ever-evolving time in human history. Through it all, most have preserved and many have thrived in the upheaval that permeated their lives.
In this series, we highlight graduates from the class of 2021 as they embark on the
next chapter of their lives, including those who have secured jobs and internships
or are moving into advanced studies.
Name: Logan Lacher
Major: Management with a Specialization in Entrepreneurship
Can you describe the position you will hold post-graduation? What will your responsibilities
be? Can you describe a little bit about yourself and what led you to pursue the opportunity
to establish your own company?
My journey at San Diego State led me to start my own company, LoginLegacy Inc. We
are a company that gives individuals the power to decide whether to close, download,
or memorialize their online accounts after they pass away. We use a patent pending
process to perform their requests and have created a new generation of estate planning.
I took the role of CEO early on in my company. I had the passion and the drive for
leadership, focusing on administrative duties. It was more than just that though;
when you start a company, you wear multiple hats. Since starting the company some
of the different positions I have had to fill include a graphic designer, videographer,
account representative, marketing specialist, financial officer, project manager,
and more. My background in previous management positions and starting side businesses
led me to want to start a bigger venture. That is why I decided to major in management
with a specialization in entrepreneurship. I want to make an impact on the world and
starting a company that gives people the power to decide what happens to their online
accounts after they pass away is a perfect way to do that.
Logan Lacher, Management '21
When and how did you establish LoginLegacy Inc.?
I started LoginLegacy in November of 2019. We incorporated four months later in March
of 2020. I knew from the beginning that I was taking a risk starting a company while
in school but because of the support from others at the university I had faith in
what we were doing. I founded the company with another student in the Lavin Entrepreneurship
Program. We used resources on campus to create a larger network of professionals throughout
San Diego. They helped us navigate the process of starting a company. In many ways,
this was my job search.
At what point did you decide to maintain and grow your start-up venture as a full-time
career?
I was not sure if LoginLegacy was going to last until graduation, but when we started
development on our web-app in December of 2020, I knew that this would be my job out
of college. At first, I was overwhelmed. I have always heard from other entrepreneurs
that as a co-founder you have to do nearly everything, but it was not until I dove
in and did it that I realized how intense it truly is. Balancing my time between running
a startup and finishing college was not easy, but overall, it is extremely rewarding.
Keeping my title of CEO after I graduate is something that I am very happy about and
I look forward to growing my company.
What advice do you have for fellow students, regardless of their field, looking to
jumpstart their career post graduation?
My advice to fellow students is to start early. From my experience, the sooner you
have a plan after you graduate the better. The best way to jump start a career is
to network extensively while in school. It is a great feeling when you know that you
have a network of experienced individuals that are willing to help you get a job or
even start a business. Personal referrals are much more valuable than going online
and applying for a job. Using an internship, a mentor, or even a successful friend
or family member is a great way to start building professional relationships. I think
a big mistake that students make is relying solely on their LinkedIn. As great of
a tool it is, it does not compare to the tool that everyone is born with, the ability
to personally connect with others.
What is it that you are most looking forward to as you kick start this next chapter?
How did SDSU prepare you for success not only at the university but after graduation?
I am most looking forward to growing my company, LoginLegacy Inc. I am excited to
be able to allocate all my time to it because it is not only my job but also my passion.
San Diego State University provided resources that gave me the confidence to start
a company. I had the motivation from faculty and other students to take a risk.
What experience at SDSU has changed your life the most?
The experience that changed my life the most at San Diego State was applying and getting
into the Lavin Entrepreneurship Program on campus. I attended the SDSU open house
and went to an entrepreneurship seminar hosted by Bernard Schroeder. He reinvigorated
my passion for entrepreneurship, and I knew that from that point forward I wanted
to start my own company while in school. The people that I met my first day of class
are still the closest friends that I have after graduating.
What attracts you to entrepreneurship?
Entrepreneurship gives me the freedom to make an impact on the world that is nearly
impossible to make in an ordinary job. I want to provide everyone with something that
will have a huge impact on society.
Best experience you've had involving entrepreneurship?
Creating my company, LoginLegacy Inc., has already made an impact on people’s lives
by educating them on the massive impact that protecting their digital life has. I
started talking about the problem over three years ago and have seen the enlightenment
that it gives people. I believe that the launch of my company in the next two months
will accelerate that impact dramatically. As I have worked with influencers, estate
planners, developers, and attorneys I have seen the potential that our company has
to help individuals protect their online legacy.
Were there any moments where you made the best out of failure?
Failure is always an opportunity. The last nine years of my life I have continuously
battled epilepsy. I have been impacted by emotional/financial hardship, seizures,
and near-death experiences. I do not think of myself as a victim and I don’t recommend
that anyone associates themselves with that mentality. That mentality will lead to
more failure. Instead, I think of myself as someone that can inspire others to keep
moving forward no matter how difficult situations might seem.
Goals/Aspirations:
I want to make an impact on society in a new and revolutionary way. My company is
a means to do that. I want to create a legacy for my family that will last for generations.
Inspirations:
We all risk our lives every day, even if we don’t register it on a conscious level.
What keeps me going is keeping that in mind, knowing that everyday counts.
Anything unique about you that makes you a standout in entrepreneurship:
The experiences that I have endured in my life gives me a different outlook on the
potential for growth that others don’t have. I have learned that real meaningful relationships
with talented individuals is the best capital that any company or entrepreneur can
receive. It goes beyond what money can accomplish. People make companies, not cash
